WNBA Bing vs Inova Health System?

I can understand the WNBA needing Advertising to support their waining league. But removing the Team Name & the Name of the City that, that Team is in & putting a Company Name on their Jerseys. Can't they just keep the Team & City Names on the Front & add the Company Name somewhere on the back above the Names & Number? I mean should they really have it to where people that are viewing it are like, who are we going to cheer for 2night Bing or Inova Health System?